Construct a message hierarchy for a CFO-facing job from top claim to proof.
Hierarchy crunch Meera has 14 feature bullets and one CFO page. The urgent job is variance explanation before the board pack locks. If every message sits at the same level, the CFO has to assemble the story. Framework Top claim -> support claims -> proof points. The hierarchy prevents feature soup. The buyer sees relevance first, reasons second, evidence third. Shortcut Use the loudest internal phrase. The message becomes a structured argument instead of a slogan. A strong hierarchy makes each proof point serve a claim. 01 Top 02 Support 03 Proof 04 Try
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