Commit to a Positioning Review
Commit to running a focused positioning-messaging review with a real stakeholder group.
Run a 30-minute positioning-messaging review for one real artifact using alternatives, JTBD, hierarchy, and proof. a launch page, sales deck, competitive battlecard, onboarding narrative, or pricing page where stakeholders disagree about the message I will review [artifact] with [stakeholders]. We will answer: alternative, job, differentiated value, top claim, support claims, proof gap. Output: [rewrite decision or research task]. This is complete only when one decision or one proof gap is written down. In 3 days, check whether the review happened and whether it produced one documented message decision or proof gap. A launch page where Product wants feature language and…
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