Diagnose the Launch Narrative
Diagnose where a launch narrative breaks and choose the next repair move.
Launch risk Nora has 48 hours, a vague future-of-work claim, and a sales team that cannot answer "what does this replace?" A narrative with missing positioning logic will collapse under buyer questions. Framework Alternatives -> differentiation -> value -> audience/category -> hierarchy. Do not fix a broken narrative by polishing phrases. Find the first missing positioning decision, because every later message depends on it. Shortcut Use the loudest internal phrase. The message becomes a structured argument instead of a slogan. A launch narrative is positioning logic made visible. 01 Alt 02 Value 03 Proof 04 Try
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