POSITIONING-MESSAGING5 MIN READ
Handle the Dashboard Objection
Use positioning and JTBD to redirect a sales objection into the right comparison.
Rina R VP Customer Success F Frame J Job gap P Proof Buyer objection 20 sec The call Rina says the product looks like another dashboard. The team needs to reframe without dismissing her concern. The buyer's first comparison can define the rest of the deal. 1 sentence to reset frame 3 ways to sound defensive
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