Recall practical JTBD prompts that turn research into positioning-messaging inputs.
JTBD scaffold What are the three parts of a useful job statement? Situation, desired progress, and outcome standard. Use: When..., I need..., so I can... Quote vs job Which note is ready for messaging? Raw quotes need synthesis before becoming claims. Interview save The customer only gave us feature requests. Research synthesis feels thin. Your prompt Ask what happened the last time they needed that feature and what they used instead. Do not accept the requested feature as the job. The prompt uncovers alternatives and the struggling moment. Proof match Functional, social, and emotional jobs need what kind of proof?…
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