Turn Job Notes Into a Homepage Hierarchy
Build a message hierarchy from JTBD research notes.
Convert three finance-buyer interview notes into a homepage message hierarchy. Job note -> top claim -> support claims -> proof points. The common trap is using customer words as a testimonial-like headline without synthesizing the job or proof burden. Find the repeated job All three notes mention last-minute forecast changes before board materials are finalized. Repeated context signals the job moment, not just a preference. Write the top claim Explain last-minute forecast changes before the board deck goes out. The top claim reflects the job and outcome standard without naming every feature. Choose supports Support 1: trace assumption changes. Support…
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