POSITIONING-MESSAGING5 MIN READ
Wire or Soften the Promise
Decide when to make a sharp promise and when to soften it to preserve credibility.
Ravi is reviewing launch copy for a positioning sprint tool. The draft says, "Know your best positioning in one hour." The product can guide a workshop and store decisions, but it cannot guarantee market truth. The claim is exciting, and it may create refunds, churn, or legal edits by Monday.
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