Map Power and Interest Before the Client Room
Use a power-interest grid to plan client stakeholder communication before a high-stakes recommendation.
The client room is rarely one client. It is a network of power, interest, risk, and hidden vetoes. Identify The Real Stakeholders Do not stop at names on the invite. Include people who approve budget, supply technical truth, own legal risk, influence the CEO, use the campaign output, or feel exposed by the recommendation. Prioritize By Power And Interest High power/high interest people need early involvement and direct access to the logic. High power/low interest people need tight summaries and confidence that risk is controlled. Low power/high interest people need clear participation lanes so their knowledge improves the work without…
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