PPC Search-Term Battlecards
Recall Pareto-based PPC search-term actions for profitable focus.
What does Pareto focus mean in a PPC search-term report? Review the small set of terms that drive most orders or most wasted spend before editing the long tail. This protects your hour of optimization from disappearing into low-impact rows. Vital few This broad campaign has one profitable term, so we should raise the whole campaign budget. The team sees one winner inside a noisy broad campaign. Your line Let's isolate the profitable term into exact match first, then decide whether the broader campaign deserves more budget after waste is controlled. Rewarding the whole bucket because one term inside it…
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