Build a Release From Raw Notes
Organize raw announcement material into headline, lede, proof, quote, and boilerplate.
Raw notes include: “launch next week,” “customers cut review time 22%,” “CEO wants stronger innovation language,” “partnership mention maybe,” and “company founded in 2019.” Claim in the headline, news in the lede, proof in the body, meaning in the quote, background in the boilerplate. The trap is drafting in the order information arrived internally, which usually buries the strongest fact under context and adjectives. Extract the claim Choose the single strongest fact: customers cut review time 22 percent after adopting the workflow change. That fact deserves the headline or lede because it says what changed and why it matters. Assign…
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