Pitch for Audience Fit, Not Outlet Prestige
Match story angle to reporter audience and beat before reaching for the biggest logo on the list.
The best target is the one whose readers already recognize the pressure in your angle. Prestige trap Big-name outlets feel strategic because coverage there looks impressive internally. But if the beat is loose, the reporter has to manufacture relevance from scratch. Fit signal A good fit means the reporter has covered the problem, the audience has a stake in it, and your evidence adds something fresh. Compounding effect A strong fit can create the proof you need for broader outreach later. Early coverage from the right beat is an asset, not a consolation prize.
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