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PR-MEDIA-RELATIONS5 MIN READ

Quick Reference: Follow-Up Rhythm

Recall the rules that keep follow-up useful and relationship-safe.

NVS What should you check before a second touch? What line should you usually delete from a follow-up? “Just bumping this to the top of your inbox.” It adds presence, not value. High-signal vs low-signal follow-up If the update does not materially help the reporter, it probably belongs in drafts, not inboxes. “We need to keep bumping because leadership wants visibility.” Internal pressure after no replies Use this line Visibility improves when the second touch adds value. Repetition without new signal usually makes the story less likely to land. Letting internal anxiety dictate external cadence. It reframes persistence around effectiveness…

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