Quick Reference: Release, Pitch, Exclusive, or Embargo
Recall when each common outreach format is the better fit.
Release vs targeted pitch Which one travels better? Use the release for durable official news; use the pitch when fit and framing matter more than broad distribution. Exclusive vs embargo Depth or coordinated timing? An exclusive preserves depth. An embargo preserves timing across several outlets. What is the fastest test for whether a broad release is justified? Ask whether the main claim is clear and broadly relevant enough to travel without heavy tailoring. If the story only makes sense after custom context, it is probably a pitch first. “Let’s just blast everyone so we don’t miss anything.” Internal launch-planning pressure…
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