Tailor the Same Story for Two Beats
Adapt one story package for different beats without changing the core facts.
One customer case study must be pitched to both a payroll trade outlet and a broad business publication. Keep the facts stable; change the frame, stakes, and proof emphasis to match the audience. The trap is shallow personalization: changing the salutation while leaving the editorial logic untouched. Lock the immutable facts Define the facts that cannot change: the customer, the measured effect, the timing, and the available proof objects. Tailoring starts from factual stability. Shift the lead for the trade beat Lead with workflow detail, the exact operational pain, and what practitioners can learn from it. Trade readers reward specificity…
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