When a Reporter Says “This Sounds Promotional”
Reframe a pitch around reader relevance when a reporter flags promotional language.
Avery Brooks AB fintech reporter The reply The reporter has not said “no” to the topic. They have said “no” to the current framing. That distinction is the opening for a better response. The teach Absorb, reframe, add proof Use criticism as angle data A pushback line tells you what to fix: usually too much company, too little reader problem, or too little proof. Avoid Arguing that the pitch is not promotional because the facts are technically true. The conversation can move from style complaint to substance evaluation. Feedback on framing is a gift if you treat it like reporting…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in