When the Proof Is Thin
Decide how to strengthen or pause a story when proof is weaker than the internal excitement.
The gap The topic feels timely, but the supporting evidence is mostly internal opinion. Thin proof does not just lower pickup odds. It also teaches reporters that your future claims may require extra filtering. Proof audit Claim, evidence, access Before you pitch, map the claim you want to make against the proof you can actually supply and the follow-up questions a reporter will ask. Shortcut to avoid Sending the topic early and promising details later. Only pitch the version you can defend under normal newsroom scrutiny. A story idea is not a pitch until it is supportable. Node 1 Your…
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