Pre-Suasion Is Setup, Not Spin
Apply pre-suasion ethically by foregrounding legitimate decision criteria.
The ethical test: would the stakeholder thank you for the frame after seeing all the facts? The Concept Pre-suasion works because attention is selective. The criterion people hold in mind before the ask shapes what they consider persuasive. In buy-in work, that means your opening frame has power. You can frame the proposal as speed, risk reduction, learning, customer trust, or cost control. The Boundary A frame becomes spin when it hides a legitimate criterion. Stakeholder mapping keeps you honest. List the people with influence and impact, then ask what each one has a right to evaluate. If the opening…
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