Premium Accessory Objection Lines
Recall ethical, value-based responses to premium-accessory objections.
Case objection I can get a cheaper case online. Customer is buying a mid- or high-value guitar and plans to transport it to rehearsals. Your line That may be fine if it protects the neck and latches securely. Let's compare those two points, because the case's job is to prevent a repair, not just hold the guitar. Do not shame the customer with 'don't cheap out.' It creates defensiveness and ignores the actual protection criteria. It uses authority ethically by naming inspection criteria and leaves the customer in control. Cable choice Cheap cable vs fit-for-purpose cable Premium is justified only…
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