Premortem an Integrated Launch
Run a premortem and convert likely failure causes into preventive actions.
An integrated launch has five channels and no spare approval time. The team needs to find failure causes before launch week. Premortem: imagine failure has happened, identify causes, then assign preventive actions. A generic risk list can make everyone feel responsible and no one accountable. State the failure date It is two weeks after launch. The campaign missed the retail live date and paid social went out with mismatched claims. Future framing makes the risk concrete and reduces the social cost of speaking up. List plausible causes Outdated claims source, retail specs changed late, creator disclosure copy unapproved, CRM QA…
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