Chart Choice Battlecards
Recall quick heuristics for choosing the right visual evidence form.
Message type: “Which option is safer to scale?” Choose a form that supports parallel judgment when the audience is comparing options. When is a trendline the right hero visual? When the claim depends on change over time, especially before and after a specific moment. Trend visuals help when timing is part of the logic, such as a change after launch, pricing, staffing, or process shifts. “I want to show the raw spreadsheet so nobody thinks we simplified too much.” A stakeholder equates fidelity with trustworthiness. Your reply Let’s show the evidence form that answers the decision clearly, then keep the…
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