Guide the Eye With Grouping
Use Gestalt grouping principles to create clear visual hierarchy.
Layout teaches before text does. When a slide is hard to scan, the problem is often structural, not verbal. Proximity creates units Elements that are close together read as one group. If a caption sits far from the chart it explains, the relationship weakens. If a recommendation sits too close to unrelated detail, it starts to compete with the wrong information. Similarity builds pattern recognition Repeated font treatment, shape, color, and card style tell the audience that items play the same role. Three equal stat tiles signal peer metrics. A different visual treatment for the decision box signals a different…
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