One Assertion Per Slide

A slide should make one claim well. When a deck feels crowded, the root problem is often not volume. It is that several messages are competing on the same canvas. Topic labels hide the point A title such as “Customer feedback” or “Roadmap” tells the room what general area it is in. It does not tell the room what conclusion to draw. That forces the audience to hunt for relevance, which is expensive in a live presentation. Assertions focus attention A sentence headline tells the audience what they are meant to understand. The chart, quote, table, or screenshot then serves…

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