Prioritize Slide Real Estate With a 2x2

Proof strength Weak Strong Audience value Low High Hero High audience value · Strong proof This content deserves prime placement, larger scale, or stronger contrast because it directly advances the audience’s judgment. Develop High audience value · Weak proof The point matters, but the evidence is not ready yet. Strengthen proof before turning it into a headline claim. Support Low audience value · Strong proof Useful to have, but better as a small annotation, note, or backup slide rather than as the visual center of gravity. Cut Low audience value · Weak proof This is where decorative or legacy content…

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