Turn a Report Into a Decision Deck

A fifteen-page customer research report needs to become a nine-minute deck for the operating committee. The first draft simply copies section headings into slides, which makes the story feel long and report-like. Start from the meeting decision, not from the document outline. Each slide should answer one question the room must resolve on the path to that decision. The usual failure is structural copying: “section 1 becomes slide 1, section 2 becomes slide 2.” That preserves the logic of a self-paced document inside a time-boxed talk. The deck then becomes a tour of the report instead of a path toward…

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