Script the First 90 Seconds
Script a presentation opening that uses a story gap and explicit signposts.
Sofia needs to open a company town hall about a new operating model. The audience is 240 employees, the change starts Monday, and the current draft spends 3 minutes on process history before naming what changes. First 90 seconds = Gap -> Better state -> Preview -> Evidence signpost, so the audience knows why the talk matters, where it is going, and where to look first. The common trap is opening with the organization's process: committees, timelines, and thanks. That feels responsible to the speaker but delays the audience's core questions: what is changing, why now, and what should I…
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