PRODUCT-MARKETING5 MIN READ
Pressure-Test the TAM Story
Respond to an executive request for a bigger market story without losing target clarity.
CRO C Revenue executive 1 Clarify 2 Sequence 3 Defend Board deck pressure 20 sec Market story The CRO wants a bigger TAM story, but current traction is concentrated in one segment. The story must show ambition without losing the reason current buyers convert. 38% beachhead win rate expansion layers Framework
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