Walk a Google Lead to a Booked Estimate
Apply SPIN questioning to convert an inbound lead into a clear next step.
Inbound lead A homeowner texts: how much to pressure wash a two-car driveway? You have one estimate slot left today. The first reply decides whether you become a commodity price or a problem solver. SPIN sequence Situation -> Problem -> Implication -> Need-payoff SPIN questions create value by helping the customer connect the surface to the outcome they need. Shortcut Price too early and hope they reply. The estimate ties price to urgency and value, not just square footage. A better question can raise the value of the same cleaning job. S Situation P Problem N Need-payoff facts first You…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in