Explain a wedding planning package in terms of client value rather than planner hours alone.
The move: price the transformation, not just the labor. Value-based pricing asks what the client gains from the service. For wedding planning, that value often lives in prevented problems: budget drift, vendor confusion, family conflict, missed deadlines, and day-of stress. Cost Still Matters You still need to know your labor, contractor support, software, insurance, travel, taxes, and margin. Value-based pricing is not guessing a high number. It is making sure the fee reflects the business value of the outcome, not only the planner's visible time. Translate Features Into Protection A planning meeting is not only a meeting. It is decision…
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