Price the Transformation, Not the Session
Explain a coaching price in terms of client value rather than coach effort.
An hourly price answers what your time costs. A value price answers why the client should care now. Coaching creates value when it changes decisions, conversations, habits, confidence, and execution in moments that matter. Start with the alternative Ask what the client will do if they do not buy. Will they delay, keep avoiding, buy a course, ask a mentor, or hope the situation fixes itself? The alternative is the real price anchor. Quantify without pretending Not every coaching outcome has a clean dollar value, but many have visible stakes. A retained senior employee, a smoother promotion, a better sales…
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