Pricing Objection Battlecards
Use quick battlecards to handle common plumbing price objections.
The other plumber is $500 cheaper. The customer is comparing quotes without scope detail. Your line I understand price matters. Before we compare numbers, let's compare scope: permits, disposal, warranty, cleanup, and what happens if the shutoff fails. Matching the lower price before knowing what is excluded. It shifts the conversation from price anchor to scope evidence. Scope Can you do it for cash if we skip the paperwork? A customer wants a lower price by removing documentation. We cannot skip documentation. It protects the repair, warranty, and both of us. I can show a smaller code-compliant scope if budget…
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