Commit to Better Price Interviews This Week
Commit to a concrete plan for running pricing interviews that surface thresholds and value drivers.
Run disciplined pricing interviews this week You need better willingness-to-pay evidence for an upcoming packaging or list-price decision. This week I will run five pricing interviews with [specific buyer segment] about [specific offer or package]. In each conversation I will ask the four threshold questions: when the offer feels too cheap to trust, cheap/good value, expensive but still possible, and too expensive to consider. I will also ask what the buyer uses today, what cost or risk the current approach creates, and what outcome would make switching worthwhile. I will record the thresholds separately by segment and write one page…
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