Thresholds and Metric Cues at a Glance
Recall the core Van Westendorp thresholds and the main cues for judging a price metric.
What does the point of marginal cheapness tell you? It marks the lower edge where the price begins to look suspiciously cheap rather than simply attractive. Use it as a credibility boundary, not as proof that cheaper is always better. What does the point of marginal expensiveness tell you? It marks the upper edge where resistance begins to rise sharply and the price starts to feel too hard to justify. It is the top boundary of the broadly acceptable zone, not a demand forecast. When is a seat metric stronger than a usage metric? Compare the fit Choose the unit…
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