Use RICE to prioritize ecommerce marketing experiments without overweighting loud ideas.
score-chip-row decision-trail comparison-table Backlog fight Three ecommerce tests compete for one sprint slot: reviews, creator ads, and checkout trust. RICE turns the argument from preference to explicit assumptions. Prioritization RICE = Reach x Impact x Confidence / Effort Use the score to compare unlike ideas, then inspect the assumptions before committing. Shortcut Pick the idea that feels biggest The team can choose the highest learning per unit of effort. Do not let excitement masquerade as reach, impact, or confidence. 01 Reach 02 Confidence 03
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