Prioritize Referral Tests With RICE
Use RICE to prioritize referral marketing experiments with explicit tradeoffs.
The team can run one referral experiment this sprint and needs to choose between attractive but uneven ideas. RICE: Reach x Impact x Confidence / Effort The trap is choosing the most visible idea instead of the experiment with the best impact per effort. Reach Milestone prompt reaches 1,800 eligible active users this quarter. Reach is bounded by a time period so the team does not compare vague audience sizes. Impact Expected impact is 1.5 because the prompt appears after a value moment. Impact is not just preference. It ties to behavior timing and referral readiness. Confidence Confidence is 80…
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