Apply privacy-risk thinking to martech data collection, activation, and retention decisions.
The question is not only "Can we join this data?" It is "Can we explain why this use is appropriate?" Identify the Data Use Name the campaign purpose and the exact decision the data will drive. Purpose narrows collection and prevents the common habit of exporting every available field just in case. Govern the Movement Track where the data enters, transforms, syncs, and leaves. Martech risk often appears in sync destinations: ad platforms, enrichment vendors, customer success tools, BI extracts, and manual spreadsheets. Control and Communicate Define access, suppression, consent, retention, and owner before launch. These controls make privacy practical…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in