Choose a small test that reduces the highest uncertainty enough to make a decision.
You are not trying to learn everything. You are trying to learn enough. Name the Decision A test without a decision becomes research drift. Start with the decision the evidence must inform. Identify the Critical Unknown Ask which unknown would most change your action. That unknown becomes the target of the test. Set the Decision Rule Before the result arrives, write what count, rate, quote pattern, or behavior would make you proceed, pause, or pivot.
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