PROCUREMENT5 MIN READ
Dialogue: De-anchor a Vendor Quote
Respond to a high supplier anchor using TCO evidence and BATNA language.
Marcus M Supplier sales director 1 Reset 2 Probe 3 Package Price anchor Live call 35 percent above budget The supplier frames a $1.2 million proposal as the new market reality. If you argue from emotion, their number stays the center of the room. $1.2M supplier anchor 35% above approved case
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