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VALUE-SELLING5 MIN READ

Procurement Pushes for Discount Without Reopening Value

Respond to discount pressure by reconnecting commercial terms to value and mutual trade-offs.

Morgan M Procurement Lead Morgan joins late, asks for 20 percent off this week, and your champion says nothing. Trade, do not cave Reconnect economics to the buyer's goal and make every concession reciprocal. Discounting without understanding the real issue weakens both the deal and the precedent. First reply Morgan says, "If you can do 20 percent off by Friday, we can move this forward." What do you say first? Diagnose the ask Morgan says the issue is first-year budget pressure, not long-term affordability. How do you respond? Close the call Your champion asks, "How do we keep momentum without…

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