Activation Is A Sales Boundary
Use activation as the boundary between self-serve enablement and seller intervention.
The sales boundary is not signup. It is value. Setup Is The Doorway Setup tasks make the product usable: connect a data source, add a teammate, complete a profile, choose a template. They matter, but they are not always evidence that the user got what they came for. Treating setup as activation makes teams optimize for completion instead of relief. Activation Is The First Meaningful Win A strong activation milestone proves the user solved a real part of the job. It should be observable, wanted by the user, and close enough to the product's core value that future conversion makes…
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