Use a product outcome at the top of the tree
Explain why product outcomes usually create better discovery scope than business outcomes or feature adoption metrics.
The move: put a controllable product outcome at the top. An Opportunity Solution Tree starts with the outcome because the outcome sets scope. Teresa Torres separates three kinds of metrics. Business outcomes track overall business health, such as churn or revenue. Product outcomes track customer behavior or sentiment inside the product. Traction metrics track adoption of a specific feature. For discovery, product outcomes are usually the sweet spot. A broad business metric like churn matters, but it rarely tells one team what customer behavior to investigate next. A feature adoption metric like “use checklist completion” is measurable, but it assumes…
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