Kano Roadmap Battlecards
Use Kano language to defend sequencing choices in roadmap conversations.
Must-be Why spend a sprint on SSO reliability when nobody will notice if it works? A must-be item looks less exciting than a new feature. Your line They may not praise SSO when it works, but they punish us when it fails. This is trust protection, not polish. Do not sell must-be work as delight. Sell it as removing dissatisfaction and risk. Must-be attributes create dissatisfaction when absent. Performance need versus delighter: how do you tell? Compare Performance work usually has a measurable gradient. Delighters depend more on surprise, timing, and segment fit. Delighter If users smiled at the prototype,…
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