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PRODUCT-PRIORITIZATION4 MIN READ

Opportunity Scoring Cheat Deck

Recall opportunity scoring logic and explain why request volume is not enough.

Formula What makes an outcome a strong opportunity? Customers rate it as highly important and poorly satisfied today. The common shorthand is importance plus the positive gap between importance and satisfaction. High importance/high satisfaction versus high importance/low satisfaction Compare Importance alone is not enough. The satisfaction gap shows underserved need. Objection We have 38 tickets for this feature. Why are we not building it now? A high-volume feature request competes with a stronger outcome gap. Your line The tickets prove a real signal. Before we prioritize, we need to confirm the underlying outcome is more important and less satisfied than…

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