Start With the Underserved Outcome
Identify the highest-priority outcome by comparing customer importance against current satisfaction.
Principle: A roadmap item is strongest when it traces back to a high-importance, low-satisfaction outcome. The Mechanism Opportunity scoring reduces prioritization noise by separating two questions that teams often blend together: how much does the outcome matter, and how well is it served today? A high-importance, high-satisfaction outcome may not need product investment. A low-importance, low-satisfaction annoyance may be real but not strategic. The strongest opportunity sits where importance is high and satisfaction is low. How It Connects Use opportunity scoring to choose the customer problem. Use Kano to understand the satisfaction shape. Use RICE to compare the candidate solutions.…
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