Convert Kano classifications into sequencing, scope, and measurement decisions.
A Kano study classifies four candidate features, but the roadmap still needs actual actions. Kano label -> roadmap action: must-be fix, performance improve, delighter test, indifferent cut The common trap is to celebrate the categorization and never translate it into sequencing, scope, or measurement. Must-be SSO reliability is must-be, so the action is fix and harden before adding enterprise polish. Must-be work removes dissatisfaction. It may not create praise, but it protects trust. Performance Dashboard speed is performance, so the action is improve with a measurable target: p75 load time under 2.5 seconds. Performance needs should have a measurable more-is-better…
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