Triangulate Pull, Shape, and Cost
Sequence prioritization by using opportunity scoring for pull, Kano for satisfaction shape, and RICE for delivery tradeoffs.
Principle: A strong roadmap call names the problem pull, satisfaction shape, and delivery tradeoff separately. Lens 1: Pull Opportunity scoring checks whether the customer outcome is important and underserved. It prevents teams from prioritizing the loudest solution request without testing the underlying need. Lens 2: Shape Kano checks the satisfaction behavior. A must-be failure can deserve urgent work even when it is not exciting. A delighter can be valuable, but only when its absence does not block trust or completion. Lens 3: Tradeoff RICE compares solution candidates by reach, impact, confidence, and effort. It is best used after the problem…
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