Decision Walk: Enter a New Market or Deepen the Core?
Walk through a market-expansion decision using vision, stack, and Wardley-mapping consequences.
Expansion pressure The board wants a second market before year-end, but the current product still relies on a partially custom operations workflow in the core segment. The team has to decide whether growth comes from breadth now or depth first. Three lenses, one choice Test adjacency before chasing breadth A strong expansion call is not “yes” or “no”; it is a sequence of checks. Shared user need, strong proving outcome, then component portability. Chase TAM Big narrative, weak discipline. Expansion becomes a deliberate leverage move instead of a second startup. Expansion should compound a strategy, not interrupt its proof. Need…
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