PROPERTY-DEVELOPMENT5 MIN READ
BATNA Before Exclusivity
Use BATNA thinking to decide the strongest exclusivity response in a land negotiation.
Malik has four hours, a seller applying pressure, and a real alternative site. The call is not whether the current site is attractive. The call is whether the seller's new terms still beat the team's best alternative after risk.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in