Use stakeholder mapping to choose the right engagement intensity before a planning risk escalates.
The stakeholder you ignore may become the stakeholder everyone listens to. Mapping is a risk tool, not a communications decoration. Map Influence And Interest Influence is the stakeholder's ability to affect approval, funding, reputation, access, or delivery. Interest is how much the issue matters to them. A resident directly facing the service yard may have high interest but limited formal power. A committee member may have high influence but only moderate interest until an issue becomes visible. Match The Engagement High influence and high interest calls for active management. High influence and low interest calls for concise early briefing. Low…
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