Build A Value-Proposition Table Before You Draft The Summary

You have customer notes and solution features, but no ranked bridge between them. Without that bridge, the executive summary tends to drift into whatever information is easiest to describe. Pain -> gain -> proof -> page-one placement Teams often jump from notes to prose, which means the loudest internal stakeholder or the most familiar feature wins the page. That ignores the value-proposition discipline of ranking pains and gains, and it leaves Shipley discriminators buried or unsupported. The result is a page that sounds busy but not intentional. List the buyer pains Write the 3 to 5 pains the customer seems…

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