Build a 10-Touch Sequence

Build a sequence for ICP-fit cybersecurity accounts that hired compliance analysts after a new regulation deadline was announced. One trigger thread, distinct touch jobs, intentional spacing, clear exit criteria The common trap is adding touches by copying the first email into more days. That increases pressure without increasing relevance, so the buyer experiences persistence as repetition. 1 Day 1 email: name the compliance hiring trigger, state the likely audit-readiness pressure, and ask a low-friction question. The first touch establishes why now. It should not lead with product because the buyer has not agreed the problem is live. 2 Day 2…

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